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Amazon to unveil its $1bn bet with 'Lord of the Rings' prequel launch
The Lord of the Rings: The Rings of Power, out Friday globally on Prime Video, aims to tap into the huge and enduring appeal of works still regularly voted the world's best-loved novels of all time.
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In this file photo taken on July 22, 2022 Fans attend 'The Lord of the Rings: The Rings of Power' panel in Hall H of the Convention Center during Comic-Con International on July 22, 2022 in San Diego, California. (AFP/Robyn Beck)
Stanley Kubrick once famously said that J.R.R. Tolkien's The Lord of the Rings trilogy of novels was unfilmable.
It is hard to imagine what the great director would have made of Amazon's $1 billion gamble on The Lord of the Rings: The Rings of Power, a 50-hour television series based on the dry historical footnotes published at the end of book three.
The show, out Friday globally on Prime Video, aims to tap into the huge and enduring appeal of works still regularly voted the world's best-loved novels of all time, as well as Peter Jackson's Oscar-winning film adaptations.
It is central to Amazon's bid to stand out in the "streaming wars" with Netflix, Disney+ and HBO Max -- whose own Game of Thrones prequel just launched -- and is bankrolled by multi-billionaire founder Jeff Bezos, a Tolkien mega-fan.
But populated by heroes and villains who are barely -- if at all -- referenced in Tolkien's trilogy and its "Appendices" of fictional mythology, and featuring a largely unknown cast and creators, there is no doubting the scale of the gamble.
"It is quite nerve wracking -- we're building something from the ground up that's never been seen before," said Sophia Nomvete, who plays Princess Disa, the first female and first Black dwarf depicted on screen in Tolkien's world.
"There's definitely a few nerves. We want to get it right," she told AFP at the Comic-Con fan event last month.
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