The pandemic has affected almost all business sectors and resulted in slower economic movement, both nationally and internationally.

One of the aims of the expo is to provide support to industri kecil dan menengah (IKM), a term to describe small and medium-sized industries, that have export quality products to carry out promotions and show their existence to the world. In addition, this event also serves to provide education to business actors to improve their marketing strategies through digital marketing.

The creative products exhibition is expected to deliver export quality creative products to penetrate the international market. The expo is held virtually with the consideration that even though the pandemic is still ongoing,  support for the promotion of Yogyakarta’s export products must continue. The implementation of virtual exhibitions is also part of adapting to new habits during the pandemic with regard to foreign trade promotions to gain a wider reach.

In every exhibition, interaction between buyers and sellers is essential. The virtual expo pays attention to things that can facilitate the need for this interaction. Visitors are expected to be able to feel present in the exhibition hall and be able to interact with exhibitors directly. There are chat, telephone and video call facilities to interact directly with the stand keepers. Exhibition visitors can also choose products displayed by the exhibitors virtually, get brochures and product price lists when visiting the virtual booths.

The virtual expo presents 50 IKMs with export-quality creative products that are grouped into five product categories, namely Furniture, Home Decor, Fashion, Craft and Food Beverage.

Like any exhibition,to provide a better atmosphere and interaction for visitors, various events are also carried out on this virtual platform.

The series of programs include: Talk Show, Promotions and Introduction of Export Products, Story on Regional Export Product Development, Interview Talk Show with Public Figures, Virtual Fashion Show and Entertainment Performances by national artists. All events are held on the event’s website.

Talk Show is a two-way discussion and sharing event held at 03.30 - 05.00 pm (GMT+7)  every day. It can be watched live on the website or through the webinar platform.

Product Introduction events are important for exhibition visitors, particularly for potential buyers to get to know and find out more about the export products of each exhibitor. Thus, it can be the right moment for potential buyers to interact with producers.

The Regional Export Product Development Story Event presents speakers who provide information on the development of export products from Sleman regency, Bantul regency, Kulon Progo regency, Gunung Kidul regency and Yogyakarta city.

Interview Talk Show with Public Figures Events presents speakers who will share inspiration, experiences and motivational support for business actors in Yogyakarta.

The Virtual Fashion Show will be held every day at 18:30 - 19.15 by presenting quality fashion products from 20 fashion designers.

To attend the expo, interested visitors/buyers can register via www.jogjapremium.com. Follow our Instagram account @jogjapremiumexport for the latest updates on this event.

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