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View all search resultsOmicron, business agility and the transformation triangle
The most realistic effort at this time for citizens of the world is to try to adapt to the pandemic.
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Busy hands: A mechanic assembles a bicycle at a bicycle store in the Sudirman Central Business District (SCBD) of Jakarta. The demand for bicycles has been on the increase since COVID-19 restrictions were implemented in the capital. (JP/Arief Suhardiman)
T
he emergence of the Omicron variant indicates how steep our journey will be in overcoming the COVID-19 pandemic — especially for business leaders and entrepreneurs, who are forced to exert all their power in trying to respond to these new developments for the sake of their business continuity.
Just imagine, not long ago, businesses in many countries found hope for economic recovery, the business world began to rejuvenate and even soccer competitions in several countries have begun to enjoy the roar of the audience's enthusiasm in the stadium. All these economic activities are in danger of returning to their lowest point because of the threat of the Omicron variant — and who knows what other variants will appear in the future.
It seems that even virologists and epidemiologists find it difficult to determine when the pandemic will actually be under control.
Therefore, the most realistic effort at this time for citizens of the world is to try to adapt to the pandemic. The new normal of living standards, including the discipline of wearing masks, vaccinating and implementing a cleaner and healthier lifestyle seems to continue to be an integral part of everyday life.
How should business leaders respond to these conditions?
The best step would be to fundamentally change the business strategic framework to be more adaptive and to do this as quickly as possible because we are racing against time. In any business dictionary, time is money and speed could significantly improve a company's strength and resilience. Accelerating the transformation of business strategies is a necessity.
This is important so that when there are endless new uproars, for example, the emergence of the next new variants after Omicron, business leaders are not merely reactive by just responding with makeshift moves. They must be capable of more than that; able to anticipate accurately, quickly and precisely when an unfavorable situation occurs.
