Streaming services are thought to threaten the popularity of Bollywood films, but local movie goers say the industry needs quality story.  

India's Bollywood film industry, long part of the cultural fabric of the movie-mad country of 1.4 billion people, is facing its biggest-ever crisis as streaming services and non-Hindi language rivals steal its sparkle.

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The South Asian giant churns out on average around 1,600 films each year, more than any other country, traditionally headlined by glitzy Bollywood, with fans worshiping movie stars like gods and crowds thronging premieres.

But now cinemas have fallen quiet, even in Bollywood's nerve center of Mumbai, with box-office receipts plunging since COVID-19 curbs were lifted.

"This is the worst crisis ever faced," veteran Mumbai theater owner Manoj Desai told AFP. Some screenings were canceled as the "public was not there."

The usually bankable megastar Akshay Kumar had three back-to-back films tank. Fellow A-lister Aamir Khan, the face of some of India's most successful films, failed to entice audiences with the Forrest Gump remake, Laal Singh Chaddha.

Of the more than 50 Bollywood films released in the past year—fewer than normal because of the pandemic—just one-fifth have met or surpassed revenue targets, said media analyst Karan Taurani of Elara Capital. Pre-pandemic it was 50 percent.

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